Keyword & Market Research This is the most critical component in SEO. We analyze all relevant keywords that are applicable to your company and website from current, market and competitors to identify opportunities for optimization and growth. To ensure that you are maximizing your keyword coverage within search engines and website rankings.
Technical SEO We analyze the backend of your website to ensure that it is SEO optimized for all the search engines to properly access, crawl, interpret and index your website without any problems or issues. This is to ensure that the structure and layout of your site is aligned with best practices of the industry and that the ‘bots’ aren’t missing anything from website entirely.
Onsite SEO We analyze the frontend (visual-aspect) of your website to ensure that all the elements and content are SEO optimized for all the search engines to understand what your website and all your pages are about, like how a human would see and interpret it. This helps the search engines provide relevant pages to users from their search query(keywords).
Link Building This is a fundamental element in ranking, as search engines use outbound (links that leave your website) and inbound (websites that link to your website) links to determine the ‘authority’ that your website and pages have on a certain topics (keywords). This component of SEO has evolved over the years from content marketing to include social media, blogs, outreach and other link elements.
Penalty Recovery Search engines can penalize your website from algorithmic penalties or manual actions that can occur from either not knowing the best practices or from third-party services that were using Blackhat SEO techniques (scamming the system) vs. Whitehat SEO techniques (best practices). If penalized your website no longer shows up in the search results. Don’t worry we have the experience and expertise to help you recover from these penalties.
Page Speed Optimization The faster your pages load on your website the better experience for both search engines and user-experiences. Your web visitors aren’t going to wait for your webpages to load if they take longer than 3-5 seconds, they are going to ‘bounce’ (hit the back button) and leave your site before they even truly visited to see what you had to offer. We analyze all the components of your website that can negatively impact your page speed load time and provide solutions that can reduce your page speed times to ensure that your website is loading at its optimal performance.
Content Marketing In the online world, you may have heard that “content is king” and content includes everything on your website from on-page, blog posts, press releases, white papers, eBooks and more. We can help you optimize your current content and assist with the development of your new content to ensure full visibility.
Local SEO Does your business or business exist in the physical world? Get discovered on all the local search engines and online map packs (this is the block of 3 business listings that appear by the map in search results) in your area. We optimize elements on your website for local search and discovery, ensure and improve citation consistency (your business data), administer reputation management (online reviews), optimize your local map profiles (Google My Business, Bing Places, etc.), able to add code to your website that search engines interpret better to understand your business and provide more local SEO strategies.
Mobile SEO 52% of all worldwide online traffic comes from mobile devices. Recently, Google changed its ranking index from Desktop to Mobile. Therefore, all primary ranking factors are based on your mobile website now. We analyze your mobile SEO to ensure that all elements are optimized and best practices are being used for all search engines to improve/solidify rankings across your website.
Site Health We continuously and constantly monitor the SEO health of your website. As we understand you have many people working on your website and elements can change with new pages being created, products or service pages needing to be updated to even search engines changing their ranking algorithms that could impact your website traffic or rankings overall. Like we are advocates about our health, we carry that same philosophy over to your site health.
Monthly Reporting, Analysis & Refinement We provide you a monthly SEO reports on your websites performance. This includes your keyword rankings, organic traffic and implementations. Along with the report, we provide our analysis that explains what the results were for the month and if we need to refine anything in our SEO strategy to improve rankings or better the website overall.
